C-SUITE: Meet Taylor Prince, The Joe Taylor Group

TAYLOR PRINCE is the broker and owner of The Joe Taylor Group and co-owner of Fast Ready Offer.

Q: What are you reading?

A: I read every book I can get my hands on until I get bored with it. I used to think books were meant to be finished. Some are. Most have a few great nuggets, and a lot of filler. Kind of like Lucky Charms. Why mess with the oat distractions when those marshmallow delights are calling my name!

Q: What is your favorite restaurant or place for business meetings?

A: Meeting someone at a restaurant is next-level stuff. We usually don’t get around to that until we’ve bleed a little in the trenches, dodged bullets and crawled through some mud. I take my food serious. Sharing a table with someone means we’re pals. The good news is, I’m an easy sale at being someone’s pal, and I have three secret kitchens that never let me down.

Q: How do you decompress after a long week?

A: Desert wanderings with my Pudelpointer are about as therapeutic as I have found. Taking a dog out of the house and letting her run free in the sage is a reminder that all of us have a better version of ourselves.

Q: Where do you work out or play your favorite sport?

A: I have two teenage boys at home and spend as much time as possible doing whatever they like to do. That includes a lot of spikeball, pickleball, snowboarding, chukar hunting, tennis and Crossfit Apollo.

Q: What is the biggest challenge facing Southern Nevada?

A: People give up too early. We live in a gambling mecca, but when it comes to breaking the chains of the duldrum, people just don’t take enough chances. I meet so many people with these amazing dreams. Dreams to be business owners, to travel the world, to be free of financial shackles, to break records, to invent, explore and inspire. The dream is there, but we let the world beat it out of us and convince us to just do what everyone else is doing. We can be better versions of ourselves.

Q: What are you most excited about right now?

A: I’m excited for the professionalism that’s emerging in a tricky real estate market. There are no more free lunches in the investing space. The companies left know how to work harder, smarter and are more customer-friendly than ever before.

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