As our food scene continues to grow, and more restaurants pop up, social engagement is becoming more critical.
Emotions are part of your survival kit. But for too many, emotions are the black box in the aircraft. You look at them only when there has been a crash or a tragedy.
“If you take care of your employees, they will be better prepared and far more motivated to take care of your customers,” says Shawn Burcham ( shawnburcham.com ), founder and CEO of PFSbrands and author of “Keeping Score with GRITT: Straight Talk Strategies for Success.”
I am so concerned about the regulations being proposed by Congress and state legislatures that would change the way social media and digital marketing operate. Just as I am starting to get the hang of it. I’m particularly worried that legislators are obsessing about digital privacy and how big Internet companies use data, and they don’t realize how many small companies work with the big ones and that their success is really connected.
Many business owners I know are passionate about what they do, and they are working really hard, but they’re not always getting the results they’d like, and it often leaves them puzzled and feeling overwhelmed.
Closing sales is the goal, but that takes keeping the prospect tank full of gas. So, what can you do about it? If you go to the supermarket, there’s someone giving away free samples. If you watch what’s going on, some of those taking samples buy the product, It’s the same with sales. When you do something nice for prospects and customers, they want to return the favor.
In today’s commercial world, it’s no longer enough to just sell a product, just make a dish, or just offer good service. Today, millennials hold the most buying power and are more aware of where their dollar is going. It’s simply not enough for that dollar to be going back to the business.
With technology evolving at such a rapid pace, some business owners are left digitally disoriented as they try to figure out which of the latest innovations they need to invest in and what they can ignore.
Your company’s brand may not be a dedicated line item on your profit-and-loss statement, but your profit will absolutely increase based on the strength of your brand. It’s too bad so many leaders think brand is “squishy” or insubstantial, because it serves a very pragmatic economic purpose.