Ski resort goes back to Lee Canyon branding

Las Vegas Ski & Snowboard Resort returned to its roots with a name change to Lee Canyon, the area’s original name when it was established in 1963.

Lee Canyon, a winter playground for locals and guests and year-round outdoor recreation destination, also revamped its website, which launched live on Nov. 9.

The new Lee Canyon identity will be incorporated into all on-mountain signs, marketing materials, uniforms and other branded items.

“Despite changing our name to Las Vegas Ski & Snowboard Resort in 2003, locals and longtime guests still refer to us as Lee Canyon,” Kevin Stickelman, Lee Canyon president and general manager, said in a statement. “After 40 years, what Lee Canyon stood for was a part of DNA: an unpretentious year-round family outdoor recreation area. And that’s who we are today.”

Located approximately 50 miles from downtown Las Vegas in the Humboldt-Toiyabe National Forest, Lee Canyon boasts 195 acres of terrain, 30 trails that are accessible via three chair lifts and one tubing lift and 250 acres of hike-to terrain.

Inspiration for Lee Canyon’s brand identity comes from the rich heritage of ski patches, which skiers would sew onto their jackets and backpacks. Over the years, these patches served as reminders of fond memories created during winter adventures.

“This idea perfectly encapsulates Lee Canyon’s rich history and bright future,” Stickelman added. “We wanted to create something filtered through a nostalgic lens while staying modern and relevant.”

Lee Canyon’s brand identity was designed by Hovercraft, a Portland- based brand identity, advertising and brand development agency that has worked with outdoor and lifestyle brands like Nike, Boreal Mountain Resort and Ride Snowboards.

Lee Canyon is one of eight mountain resorts owned and managed by Powdr, a private, family-owned company run with the mission to share, inspire, and celebrate lifestyle and mountain sports.

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Nevada third in Kiplinger ranking

Nevada came in third in a ranking of tax-friendly states, according to a Kiplinger’s annual ratings.

The personal finance and business forecasting organization said the most tax friendly is Alaska, followed by Wyoming, Nevada, Mississippi, Georgia, Delaware, Arizona, Louisiana, South Dakota and Florida.

The least friendly is Vermont, followed by Connecticut, Rhode Island, Minnesota, Oregon, Montana, California, Nebraska, New Jersey and New York.

“What many people don’t realize is that where you retire can be just as important—or, in some ways, even more important—than what you have when you retire,” Sandra Block, senior associate editor at Kiplinger’s Personal Finance, said in a statement. “Retirees and near-retirees can use Kiplinger’s 2015 Retiree Tax Map to explore their options and determine which locations would be the best fit for them, taking into account their personal finances, needs and lifestyle.”

USI buys Silver State Specialties

USI, a national construction services provider of installed insulation and related services to custom and production builders, contractors and homeowners, has acquired North Las Vegas-based Silver State Specialties, a full-line insulation and specialty services contractor.

Silver State Specialties has served both the residential and commercial markets since it was founded in 2005 by Bill Ickes. Service offerings include fiberglass and cellulose insulation, mirrors and shower doors, garage doors, fireplaces and storefront glass installation services.

“Combining our shared expertise in the insulation and specialties installation business with our focus on service quality leaves me very optimistic about the future,” Ickes, who will continue to lead the new USI Silver State, said in a statement.

“Expanding our presence in the greater Las Vegas area is a significant opportunity for us and we expect enhanced value for both our current and future customers,” Bill Varner, president and CEO of USI, said in a statement.

USI’s expansion in Nevada is indicative of the future growth prospects of construction in the region. The acquisition of Silver State Specialties is USI’s third acquisition this year. It is headquartered in St. Paul, Minn., employs more than 1,600 personnel in 40 locations across 13 states.

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