FINANCE
• Nevada State Bank has named Matthew Shuman branch manager for the bank’s Warm Springs location. Shuman oversees the overall client experience, colleague management and operations of the branch, located at 1501 W. Warm Springs Road in Henderson.
“Matt’s combination of branch experience, career-long dedication to exceptional customer service, and community roots make him an asset in his new role,” said Vice President of Retail Market Sales Manager Dawson Smith. “His commitment to providing an outstanding client experience will strengthen the branch.”
Shuman spent over a decade in retail management prior to joining NSB in 2017 as a financial services representative. He was promoted to branch relationship banker in 2019 and then to branch service manager in 2022. A Las Vegas native, he is actively involved in the community and enjoys volunteering with Junior Achievement of Southern Nevada and participating in events organized by the Henderson Chamber of Commerce.
For information about careers at Nevada State Bank, visit www.nsbank.com/careers.
GAMING
• Fremont Street Experience has announced Dana Reynolds’ appointment to vice president of marketing. With an impressive track record in the marketing industry, Reynolds brings a wealth of experience and a proven ability to drive brand growth and engagement to Fremont Street Experience. Her commitment to enhancing brand interaction promises a bright future for the iconic downtown Las Vegas destination.
Reynolds’ appointment comes after a successful tenure at The Cosmopolitan of Las Vegas, where she served as director of brand marketing. Her leadership significantly contributed to the hotel’s reputation as a premier destination in Las Vegas. Reynolds previously held marketing leadership positions at Mandalay Bay, Luxor Hotel and Aristocrat Gaming.
“We are excited to welcome Dana Reynolds to the Fremont Street Experience team,” said Andrew Simon, president and chief executive officer of Fremont Street Experience. “Dana’s extensive background in brand marketing and her innovative approach to marketing strategies make her the perfect fit for our organization. We are confident that her leadership will further elevate the Fremont Street Experience brand and enhance our engagement with visitors.”
Fremont Street Experience is an entertainment district in historic downtown Las Vegas. The open-air promenade is a hub for entertainment, gaming, dining and shopping. Fremont Street Experience offers free live entertainment and features the Viva Vision Canopy. Spanning 1,375-feet in length and 90-feet in width, the Viva Vision screen is suspended 90-feet above the pedestrian mall. Nightly, it presents visual shows synchronized to the music of headline artists. Additionally, Fremont Street Experience is home to SlotZilla, an attraction featuring an 850-foot Zipline and a 1,750-foot Zoomline. Riders launch from a 12-story slot-machine-themed platform and soar beneath the iconic Viva Vision canopy. For more information about Fremont Street Experience, visit vegasexperience.com.
INSURANCE
• LP Insurance Services, LLC has named Cathy Santoni the director of commercial lines. As LP Insurance Services continues to grow, the team is committed to providing the best possible tools and services for employees, clients and communities.
“Cathy is a fantastic addition to our leadership team and I’m very happy to welcome her,” said Trinity Steelman, chief operating officer. “She has decades of experience in the insurance services industry with a wide range of expertise.”
As director of commercial lines, Santoni leads the commercial lines service team and provides support to many operational efforts throughout the LP Insurance footprint. With more than 30 years of experience, Santoni is a Certified Insurance Counselor and is licensed in Property & Casualty as well as Life & Health. Her insurance leadership background includes commercial lines and risk services as well as procedural and operational implementations.
Santoni is leading from the LP Insurance Phoenix location where she has resided for 20 years.
LP Insurance Services, LLC is a unique risk management and insurance brokerage firm specializing in property, casualty, surety, workers’ compensation, employee benefits, personal and risk management services.
Headquartered in Reno, LP has additional Nevada offices in Carson City, Elko, Fernley and Las Vegas, as well as California offices in Gold River/Sacramento, Truckee, Fresno and Quincy with additional locations in Roswell and Portales, New Mexico, and Phoenix, Arizona.
MARKETING
Longtime advertising creative executive Chris Smith has rejoined B&P, a full-service advertising, media and public relations agency that has also hired former journalist and communications professional Kimberly De La Cruz.
— Smith, who initially worked at B&P from 2017 to 2021 as a copywriter and broadcast producer, returned in January to serve as the agency’s executive creative director. Among other accomplishments, he has developed multichannel media campaigns for several national and local brands, including the University of Nevada, Las Vegas; Clark County Health District; and Las Vegas hotel-casinos, such as the Bellagio and The Cosmopolitan of Las Vegas. His award-winning body of work encompasses the health care, hospitality, cannabis, real estate and agricultural industries.
During his more than 20 years in the advertising industry, Smith has owned and operated a boutique creative firm for more than a decade and directed teams of other creatives while developing campaigns for brands owned by Bayer Corp.
B&P President Chuck Johnston was eager to welcome Smith back to the agency, saying: “Chris has the unique ability to view our industry holistically. Whether it’s traditional creative elements or modern digital ads, he understands the agency in its entirety. His intelligence, wit and passion make him one of a kind. It means a lot to us that top talents like Chris want to return to B&P after gaining valuable experience elsewhere.”
— B&P also brings on De La Cruz, a former reporter and columnist at the Las Vegas Review-Journal who went on to gain years of international public relations experience. As a public relations account executive, De La Cruz will represent a range of clients such as Optum and Southwest Medical, among others in the health care, gaming and real estate industries.
She is no stranger to working with clients in these and other industries, including tech, food and beverage, hospitality, entertainment, fine art and finance. Her portfolio spans more than 10 years of work in multiple markets on six continents. In her former roles — as public relations lead for a global tech company and supervisor at a national marketing firm — she led teams of public relations and social media specialists to create and execute successful communication campaigns for a variety of clients.
“What attracted us to Kimberly was her extensive PR background, along with her familiarity with and success in Las Vegas,” Johnston said. “Her talent and experience will help us continue to serve our clients at the highest level, and we look forward to the skills and creativity she brings.”
For more information, call 702-967-2222 or visit bpadlv.com.
NONPROFIT
• Workforce Connections, Southern Nevada’s Local Workforce Development Board, welcomes Betsy Fretwell, interim chief executive officer for the Las Vegas Global Economic Alliance, to the Workforce Connections board.
Fretwell was appointed to a two-year term on the WC board by the WC Local Elected Officials Consortium.
Fretwell has more than 30 years experience in Southern Nevada holding leadership roles in the public and private sectors. She has wide-ranging experiences as a county and city executive, business executive and small business owner. Fretwell is widely recognized as a business, community and civic leader and has served in a variety of leadership roles on nonprofit boards in Southern Nevada and also on state-appointed committees.
The WC board oversees activities under the Workforce Innovation and Opportunity Act (WIOA) of 2014. The board is comprised of a diverse group of people with subject matter expertise in the local labor market and the economic forces impacting Southern Nevada. They work to align resources toward effective workforce development investments that meet the needs of local businesses. Board members represent various areas of the community, including business, labor organizations, educational institutions, community service organizations and professional associations.
As the Local Workforce Development board, WC connects employers to a ready workforce through a network of American Job Centers that provide education, training and employment opportunities. Programs are supported in whole with federal funds awarded by the U.S. DOL through Nevada DETR to Workforce Connections. An equal opportunity employer/program. Auxiliary aids and services are available upon request for individuals with disabilities. Call 800-326-6868 or Nevada Relay 711. Learn more at nvworkforceconnections.org.
