FINANCE
• Nevada State Bank has hired Jenefer Madrid as human resources manager and senior vice president. Madrid has more than 20 years of experience in human resources, most recently in the health care industry covering Nevada, New Mexico and Texas.
In her new position, Madrid supervises a team that is responsible for providing support to employees and managers on employee relations matters, ensuring the bank is in compliance with all local and state laws while helping to create a positive work environment focused on development at all levels.
“I’m excited to have Jenefer on our team serving our colleagues at Nevada State Bank,” said EVP/HR Regional Director Jill Bell. “As a local Las Vegan, Jen understands the importance of service and personal connection. I speak for all of our colleagues at the bank when I say we are beyond fortunate to have her on our team.”
Madrid is a graduate of the University of Phoenix with a Bachelor of Science degree in psychology and holds a SHRM-CP certification from the Society for Human Resource Management. A Las Vegas native, she is active in the community with youth soccer and supports animal rescue nonprofit, Animal Network.
OUTDOOR ADVERTISING
• Spotlight Outdoor Ads announced the addition of Jay Campbell as the Las Vegas company’s director of sales for the Western region of the United States. In this newly created role, Campbell will actively engage with prominent advertising agencies across the country to drive new sales opportunities, with a targeted focus on the Western region.
With a bachelor’s degree in public relations and journalism from Monmouth University in New Jersey, Campbell hails from approximately 15 years of experience in the outdoor and out-of-home advertising industry. This includes serving as a national account executive with Alchemy Media and associate media director for OOH with Horizon Media.
“As a respected industry veteran, Jay will play an instrumental role in securing and strengthening revenue for our company. He not only delivers impressive sales experience, but also invaluable expertise from working with high-profile agencies,” said Jeremie Watkins, president of Spotlight Outdoor Ads, who has known Cambell professionally for 15 years. “By drawing upon his long-established relationships with agencies throughout the United States, he will substantially boost our sales and further cultivate promising new opportunities.”
At the forefront of groundbreaking outdoor and OOH advertising, with products such as Digital Out of Home layouts with 3D graphics, Spotlight Outdoor Ads’ premier assets have become eye-grabbing fixtures throughout the Las Vegas Strip. Its widespread footprint across the Strip corridor features ad campaigns for prominent companies from across the United States.
Anticipating numerous sales opportunities among his agency connections, including on both the West and East coasts, Campbell predicts high demand for the company’s products. He further observes promising potential to expand the company’s assets in Las Vegas, with national advertisers highly sought after on the Strip.
“Spotlight’s cutting-edge advertisements are revolutionizing the industry, and truly speak for themselves in elevating billboards to an immersive experience,” Campbell said. “With the knowledge base I’ve accumulated in my advertising career, I’m well-versed in clients’ challenges and objectives, which enables me to meet their specific goals with a customized, service-oriented approach. I consider there to be tremendous untapped potential for sales across the nation, and I’m eager to launch new opportunities for growth.”
VETERAN BENEFITS
• Veteran Benefits Guide (VBG), which helps guide Veterans across the U.S. to navigate the U.S. Department of Veterans Affairs’ disability compensation benefits process, announced the appointment of Lisa Girard as its new chief financial officer.
Girard brings decades of experience in corporate finance, providing strategic direction to optimize and manage companies’ investments, budgets, financial reporting, compliance and risk management, as well as profitability. A strong believer in mentorship and leadership development, Girard will lead the accounting and finance operations at VBG as the company expands services across the U.S. to support more veterans with their efforts to obtain the benefits that they earned in service.
“Lisa Girard’s expertise in the field of corporate finance makes her the perfect fit to help carry out VBG’s mission: Serving America’s Veterans,” said Josh Smith, co-founder and CEO of Veteran Benefits Guide. “We are lucky to have Lisa on VBG’s executive leadership team, and we are looking forward to working with her to strategically manage the company’s growth in support of the veteran community.”
Girard joins VBG from Bluberi Gaming, a casino gaming developer based in Las Vegas.
There, she oversaw the company’s accounting and finance teams and skillfully managed its rapid turnaround. Prior to Bluberi, she was the CFO of EIS Wire and Cable, a manufacturer and supplier of custom wires and cables to the U.S. military. In her prior roles, she skillfully navigated her employers through various merger and acquisition transactions.
Girard earned her master’s degree in accounting from Western New England University and her bachelor’s in psychology from the University of Massachusetts, Dartmouth. She will work from VBG’s Las Vegas headquarters.
Veteran Benefits Guide enables veterans to receive the full disability benefits they have earned from their service in a timely manner. Since its founding in 2015, VBG has helped 35,000 veterans to receive a combined increase of $5.5 billion in lifetime benefits. VBG’s trusted, national network of independent and credentialled medical service providers ensures that veterans submit fully developed, accurate claims to the Department of Veterans Affairs, which avoids the need for appeals, speeds up the final benefits decision and reduces the VA case backlog. VBG is based in Las Vegas, Nevada and also has offices in San Diego, California.
