C-SUITE: Meet Cristina Reding of Aroma Retail

CRISTINA REDING is the owner and president of Aroma Retail.

Q: What are you reading?

A: I am currently reading “Fountainhead,” the Ayn Rand novel preceding one of my favorite books of all times “Atlas Shrugged.” Both novels are presenting an image of strong men and women with uncompromising work and life ethics, who value strength, success, innovation and shamelessly admire individualism in people. For an entrepreneur and businesswoman, the protagonists in these novels are an inspiration to me and my quest to grow my business and develop further as a successful businesswoman and an employer. Highly recommend these to entrepreneurs and business owners!

Q: What is your favorite restaurant or place to take clients?

A: One of my favorites on the Strip is Mon Ami Gabi, the French restaurant at Paris Hotel, overlooking the Bellagio fountains; you can’t beat that view and the food is absolutely delicious!

Q: How do you decompress after a long week?

A: My husband and I love to find new and unique places to experience interesting foods and yummy cocktails. If there are home games that weekend, we often go and support our local sports teams. But one of our favorite things to do is hanging out with our dogs at home.

Q: What do you do to work out?

A: As a former professional dancer, I am very active; My husband and I bike and hike with our dogs in the summer and ski quite a bit in the winter. However, I often found it difficult to find the right type of workout to keep me engaged and match my fitness goals. Until I found Pilates and I became addicted! I have been going four to five times a week for the last year, and there is nothing I love more to keep me in shape and pain-free.

Q: What is the biggest challenge facing Southern Nevada?

A: Lack of economic diversity. In order to diversify and encourage our local economy, local and state legislators should focus their attention toward small and medium business and support initiatives and legislations that encourage existing and potential small and medium-size employers to continue growing and running their businesses and offer alternative livelihood opportunities for our workforce. Such diversification will encourage and attract a more diversely prepared workforce and uplift the local community.

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