Just as much as March Madness, St. Patrick’s Day and Spring Break, the Nightclub &Bar Convention has taken its rightful place as a highly-anticipated event each March. As the world’s capital of nightlife, the bond between the city and the show grows every year.
“The marketplace is explosive and expanding like never before,” says Thom Greco, chairman of the Nightclub &Bar Convention and Trade Show Advisory Board.
As proof of that statement, the show is planning its largest single-year expansion in content and programming for its 2017 show. Distinct ‘experiences’ dedicated to bar operations, mixology and specialty cocktails, beer and nightlife combine to create the record-setting content that will be available March 27-29 at the Las Vegas Convention Center.
“The new experiences created during the 2017 event will provide bar, nightlife, food and beverage owners the ability to see the big picture in our industry and stay ahead of the curve,” says Greco.
Two major alcohol industry trends are spearheading the need for additional content — the rise of mixology for specialty cocktails and also craft beer. The popularity of both have rapidly changed how nightlife establishments are implementing marketing and promotions campaigns as well as staff management.
“If you have a mixology program or are thinking about one, The Mixology Experience is a can’t miss,” says Dave Elger, host of Hotmixology. “From bartenders and mixologists to owners and managers, these new experiences will grant access to the latest insights, tools and trends.”
Not surprisingly the Nightlife Experience is focused on the DJ.
“People are finally realizing that there is a real strategy in selecting a DJ, the scheduling of DJs and compensating DJs,” says Terrence Bligen, also known as DJ Direct who is the founder of Las Vegas-based Blueprint Sound, a “sonic architectural” event and talent firm that houses nearly 30 high-profile DJs in Nevada and across the country.
“Regardless of how big or small the nightlife event may be, quality should always be the number one priority,” he says.
The growth of the show’s content and programming is anticipated to spill over to even more attendees for the 2017 show.
“Our core strategy continues to keep collaboration with industry professionals at the forefront of the planning process,” says Barry Gutin, vice chairman of the show’s advisory board.
“We are building upon the success of the 2016 show by bringing together the industry’s top minds to take the 2017 show to unforeseen levels.”