Extension offers sessions on market research

With COVID-19 posing more and more challenges to small businesses, having and understanding pertinent data can help businesses make adjustments to improve their chances of success. University of Nevada, Reno Extension is offering an online town hall this Wednesday and a webinar this Friday on market research, and finding and using data to grow small businesses. During Friday’s webinar, there will be a demonstration of what it’s like to go through industry reports and economic data, and what the numbers may mean for a small business. Both the town hall and the webinar are free, and there will be English-language and Spanish-language sessions.

The events are part of a series of town halls and webinars for small businesses, “Coping With COVID-19,” being offered each week. The town halls begin with a presentation on a given topic, and then participants network with one another and drive the discussion. The webinars provide information on specific topics to help businesses plan strategically, adapt and succeed. This week’s sessions include:

• The town hall, “Market Research and Gathering Data,” July 29 at 9 a.m. for English speakers, and at 2 p.m. for Spanish speakers. Panelists include:

Saul Ramos, Small Business Administration deputy director (9 a.m. session)

Alfredo Cedeño, Small Business Administration outreach/marketing specialist (2 p.m. session)

Reyna Mendez, Extension business development instructor

Juan Salas, Extension business development instructor

Mike Bindrup, Extension research associate

• The webinar, “Market Research: Using Data to Grow Your Small Business,” will be held July 31 at 9 a.m. for English speakers, and at 11:30 a.m. for Spanish speakers. Mendez and Bindrup, along with Extension’s Lucas Thomas for the 9 a.m. session, will discuss:

— How to conduct research for any industry.

— Finding, using and maintaining data.

— Who to contact for data and research help, and how to contact them, including University of Nevada, Reno Extension, Nevada Grow and University Libraries.

— How to navigate demographic and economic reports.

— “Guerrilla” research (a quick, low-cost way of gathering some information).


“Data and numbers can intimidate some people,” said Buddy Borden, economic development specialist with Extension’s Business Development Program. “But, having the right market research for decision-making can make all the difference when a small business is looking for ways to adapt and stay afloat. And once people get familiar with the data they need and how to interpret it, they usually find it pretty interesting, and very helpful. That’s where we hope to point them with this week’s session.”

Both the town halls and the webinars usually run about an hour. To register:

For the July 29, 9 a.m., English-language town hall, go here.

For the July 29, 2 p.m., Spanish-language town hall, go here.

For the July 31, 9 a.m., English-language webinar, go here.

For the July 31, 11:30 a.m., Spanish-language webinar, go here.

For more information, go to the Extension Business Development Program website at There are also other resources at the website to assist businesses during the COVID-19 crisis. For more information, email Borden at

Extension is a unit of the University of Nevada, Reno’s College of Agriculture, Biotechnology & Natural Resources engaged in Nevada communities, presenting research-based knowledge to address critical community needs. It is a county-state-federal partnership providing practical education to people, businesses and communities. For more information on its programs, visit

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