Provider, software company reach deal

Greentube, a developer and provider for Internet, mobile, PC and iTV, and its parent company, Novomatic Group, have forged a content agreement with Genesis Software International Ltd (Genesis Gaming).

The partnership further expands the Greentube presence in North America as Genesis Gaming content will be included in Greentube Pro, Greentube‘s social gaming platform for land-based casinos. Greentube will also integrate Genesis Gaming content into their real money and social platforms in Europe.

"This agreement enables Greentube operators to maximize their game offerings and appeal to the broadest spectrum of player types," Gabriel Cianchetto, Greentube‘€™s president of Market Development for North America, said in a statement. "Genesis‘€™ omni-channel approach (mobile, desktop and application) is the future of gaming. We will look to Genesis Gaming to assist us in delivering rich gaming experiences across all three channels."

With studios in Vancouver and Las Vegas, Genesis Gaming is a key supplier of video slot content to the global gaming industry. Client categories include land-based slot machine manufacturers, online real money gaming operators and social casino gaming apps and sites. Genesis Gaming software combines unique game mechanics and a variety of premium art styles across all 175 games it has brought to market to date.

"As a content provider, partnering with a comprehensive platform,€“ especially with a respected company like Greentube,€“ will greatly expand our market reach," Geoffrey Hansen, worldwide managing director for Genesis Gaming, said in a statement. "Greentube Pro provides the complete solution for operators to capitalize on our games portfolio, and we look forward to contributing to the success of Greentube and its customers."

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom-branded experience. The platform is fully customizable, allowing land-based casinos to choose from Genesis Gaming and Novomatic‘€™s vast library of respected games. Players experience the casinos brand anywhere they may be and on any Internet-enabled device they prefer.

For more information on Genesis, visit

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