section-ads_high_impact_1

Next generation autos just lack the romance

Having grown up in the flat heartland of the country, I feel sorry for my son.

Back then, a car wasn’t simply transportation; it was an expression of who you were.

Bore out the cylinders and put in oversized pistons, add a couple of supercharged four-barrel carbs, rework the shifting and drive train, chop the coils, add oversized tires, customize the exterior, have the interior pleated/rolled, add some dynamite flames on the side and it was a road-eating, date magnet machine.

Today, auto manufacturers offer you a computer on wheels.

And if they and the computer/communications industries have their way, it’s only going to get better (or worse, depending on your point of view).

Their ultimate goal is to take the driver out of the entire equation so you’re just along for the ride.

On second thought, that might be necessary because a recent study by the University of Michigan reports that more people of all age groups are forgoing the privilege of having a driver’s license. The biggest shift in recent years has been in the 16-year-olds and 20-to-24-year-olds — with each group falling three percent to 24.5 percent and 76.7 percent, respectively.

No one has tried to figure out why, but maybe it’s because all those companies are trying to take the thrill/challenge out of driving. Or, they want to control/monitor the car and you, even though they quietly admit there are a helluva’ lot of software/security issues.

It doesn’t seem to bother the auto, computer and communications industries because they’re plunging ahead to make certain the internet-connected car is your only choice … if you decide you want something more than public transportation.

With Tesla gaining a hero-worship following from governmental agencies and consumers for its high-performance, zero-emissions vehicles, all of the players are determined to get their piece of the action.

Within five years, the GSMA (Groupe Speciale Mobile Association) estimates that 250 million connected cars (25 percent of the one billion cars produced) will be sold and 58 percent will have some sort of Internet connection.

By 2018, car-focused telecom, hardware and software services will be a $51 billion market.

While Google and most of the car manufacturers are busy designing and testing the autonomous car of the future, everyone is working on ideas that will ease you into tomorrow.

Apple is busy investing in its poorly kept secret auto unveil by adding new features to its iOS 7 platform that will put iOS in the car, starting with the infotainment system.

To tap into the best technology possible, every transportation and computer/communications firm is setting up major research and development operations in Silicon Valley and other major tech centers.

They’ve started with the infotainment center first because it’s the center of the action for you and the car.

It’s sorta’, kinda’ an extension of your smartphone, which already has more apps than you really use. It’s also the first place you turn when you want news, information and entertainment.

Adding all of that computer power and control in the car’s dashboard is not only pretty easy to do, it also gives them a centralized embedded computer that can be used to monitor, control the car’s systems and provide connectivity for you and others.

Depending on the company, they figure it’s an easy way to add mobile apps and Internet-based services you already use in the car to keep you informed and entertained while they gather data.

Insurance companies can’t wait to get their hands on information about where you drive and how you drive.

Of course, it’s all about how they’ll use that information to offer you better services and tailor their offerings to you.

Hello?

Progressive Insurance liked the idea of rewarding good drivers so much that they offered policy holders their sexy Snapshot that could be plugged into your car’s on-board diagnostic system port.

More than two million folks bought into the idea of letting the company track their driving habits so they could get a lower insurance rate based on the information the dongle sent to Progressive’s servers.

It turns out the device and service are about as secure as that Hello Barbie you bought your daughter for Christmas.

Note, even though the FBI (Federal Bureau of Investigation) can’t get past the encryption on an iPhone (or most anyone else’s for that matter), they and the National Highway Traffic Safety Administration did report that the rising use of car computers did pose a rising risk to cyberattacks.

Last year, Wired magazine took control of a Jeep Cherokee and put it in a ditch, and this was followed by Fiat Chrysler recalling 1.4M “vulnerable” vehicles. Then someone hacked GM’s OnStar service and someone else hacked the Nissan Leaf.

Meanwhile, all of the companies involved in designing, developing your connected car and ultimately your autonomous vehicle say they’re working diligently to deliver advanced networking capabilities with the best and most foolproof solutions possible.

All the vehicle owner has to do is ensure his/her software licenses are current and the constant stream of updates and patches are installed and active.

The challenge is that there are a lot of companies/products involved in delivering the connected car and that means a major concern regarding safety and data privacy.

Even if they don’t put you into a tree, they can remotely grab information from your car or access all the information they want from the manufacturer’s/service provider’s cloud.

While all that connectivity bothers some folks, the majority of consumers who bother to get a driver’s license have bought into the industry’s vision of millions of cars driving them around.

Or even owning a car for that matter. Instead more folks are beginning to think of transportation as just another service using Zipcar, Uber, Google, Apple, Enterprise, Hertz, whoever to get around.

Of course, Ford is still planning on you really wanting a driverless car.

To help you fill the average of 1.2 hours you spend traveling between locations and 38 hours a year stuck in traffic, Ford has patented the drivein’ theater.

Somehow, I just don’t see the theater on wheels ever equaling the greatest making out place man ever invented which, unfortunately, has all but disappeared from the landscape.

Of course, you’re welcome to your opinion. But whether it’s simply a connected or autonomous car, the combined industries are determined to take all of the fun and excitement out of driving and parking. Might as well stay home, order a pizza on your iPhone and watch Netflix.

Andy Marken of Marken Communications in Santa Clara, Calif., writes on a host of cultural topics. Reach him at Andy@MarkenCom.com.

section-ads_high_impact_4
NEWS
ad-315×600
pos-2 — ads_infeed_1
post-4 — ads_infeed_2
high_impact_5