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Applied Analysis, UNLV in deal to open access to data

Research and analysis firm Applied Analysis has reached a public-private agreement with the University of Nevada, Las Vegas that gives the university’s professors, researchers and students access to MyResearcher.com, a powerful real-time data analysis tool.

“We built MyResearcher.com to make analyzing important data easier for companies and organizations who rely on comprehensive, up-to-date metrics to make better, more informed decisions,” Jeremy Aguero, a principal analyst at Applied Analysis and UNLV graduate, said in a statement. “We couldn’t be happier to share this tool with an institution and community that mean so much to us.”

MyResearcher.com collects thousands of local, regional and national datasets that track community, economic, fiscal and social service indicators, and it includes tools to track, transform and analyze data.

MyResearcher.com will assist students and staff at UNLV’s Community Advanced Data and Research Analysis Project. Using data from MyResearcher.com, the project will add a new campus resource for data management and analysis for research and academic projects and other data-intensive endeavors. The project also offers grant-writing support for UNLV students and faculty, and for partner organizations.

“The expansive data collection provided by MyResearcher.com will give faculty and students access to data to aid research and academic publication efforts, which will push UNLV toward its goal of becoming a top tier research institution,” Thomas Piechota, UNLV’s vice president for research and economic development, said in a statement. “Our students will also be able to develop and hone critical research and analysis skills that will improve their employment prospects after college.”

The project’s first initiative will involve tracking and analyzing community level data on behalf of nonprofit agencies. It will help nonprofits create programs based on needs identified by data trends. Specific metrics will also help them measure effectiveness of their programs. Data analysis will also help nonprofits improve their chances of acquiring additional grant funding.

Under its agreement with UNLV, Applied Analysis is providing access to MyResearcher.com at no charge.

Logistics firm arriving

Cincinnati-based Freight brokerage company Total Quality Logistics will open a new sales office in Las Vegas.

“Las Vegas is a very attractive market for TQL as it offers immense access to talent,” Total Quality Logistics President Kerry Byrne said in a statement. “We are excited to offer a rewarding career opportunity to hardworking, ambitious individuals looking to join a growth company.”

Total Quality Logistics’ more than 3,000 staff negotiates truckloads, rates and destinations between the companies that need products hauled and the truck carriers that deliver goods.

The company has expanded operations to 32 offices in 18 states across the country since its inception in 1997.

Las Vegas is among several new sales office sites the company has announced this year. Other sites are Knoxville, Tenn.; Raleigh-Durham, N.C.; Dallas; and Portland, Ore.

The company also plans to open an office later this year in Richmond, Va., spokesman Mark Motz said. He added that the move into Virginia will expand the company’s operations 19 states.

Crowd Siren expanding

On the cusp of its fifth anniversary, Las-Vegas based Crowd Siren, a digital marketing agency founded by Lauralie Lee Ezra, will expand to Denver.

“Crowd Siren solves three marketing problem most businesses have; first, they simply do not know how to use social media effectively. Second, they do not have the time it takes to create quality content, manage campaigns, and track results.

“Thirdly, they cannot attract a dedicated employee with the skill set required to be competitive in the digital world; this is where Crowd Siren’s team brings expertise and value to our clients.” Ezra said in a statement.

Since 2010, Crowd Siren has generated leads for clients by engaging audiences through social media marketing, branding initiatives, and graphic design services.

The agency is already remotely serving Colorado companies including a winter apparel manufacturer and a regional food franchise. Crowd Siren’s Denver office opens in May inside of Galvanize, an education-focused community where startups, students and industry partners work side by side.

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