In today’s commercial world, it’s no longer enough to just sell a product, just make a dish, or just offer good service. Today, millennials hold the most buying power and are more aware of where their dollar is going. It’s simply not enough for that dollar to be going back to the business.
With technology evolving at such a rapid pace, some business owners are left digitally disoriented as they try to figure out which of the latest innovations they need to invest in and what they can ignore.
Your company’s brand may not be a dedicated line item on your profit-and-loss statement, but your profit will absolutely increase based on the strength of your brand. It’s too bad so many leaders think brand is “squishy” or insubstantial, because it serves a very pragmatic economic purpose.
The job world is changing so rapidly it’s next to impossible to know what to do even in the short term to get ahead, let alone five years down the road.
What some managers may not realize is that the old approach to meetings, where someone talks the team to sleep each week, is quickly becoming unacceptable. Companies everywhere are ditching their boring meetings and adopting more effective practices.
From digital payments to social media to mobile ordering, technology has radically transformed how small business owners operate. At the same time, the speed of technology innovations has created an increasingly difficult challenge: how to protect a business from cyber threats.
When it comes to branding, most companies focus on external marketing elements such as website design, advertisements or even something as simple as a business card. As important as making office space functional and appealing is, your physical workplace is also an important part of your overall brand.
Businesses and communities across the country have been forced to grapple with how important our security is in a world with increasing threats to our data privacy, our places of worship, our schools, our families and our businesses.